Even established companies are not spared from the effects of the global crisis, how much more the small and medium businesses. Marketing in this difficult times can be doubly hard for businesses. Marketing strategies should be cost-effective in order to optimize company resources. The question is, what strategies to implement? These strategies can either make or break your company during these difficult times.
Ogilvy & Mather on its website ogilvyonrecession.com offers downloadable white papers that are aimed at helping marketers “where and how to cut budget, how to optimize what’s left, and how to improve marketing effectiveness and efficiency.”
The downloadable booklets depend on your geographical location. For the Ogilvy Asia Pacific region, these are the free booklets and what to expect from them.
- Optimizing the Marketing Budget in Recession – How much should your company spend on marketing? Averages based on other companies can be useful but you need to know about your specific case. This booklet suggests methods to find the right spend for you.
- How to Get More Effective Advertising – Great advertising can sell 20 times more than average advertising. In recession you need a bigger bang for every advertising buck. This booklet suggests 15 ways to get it.
- Digita in a Downturn – Smart Strategies for Tough Times – Virtually all businesses today are reassesing their marketing spend. Some will will simply do less of what they ahve been doing. But there’s a smarter way. This booklet shows you digital marketing options that will give you an edge.
- The New PR – Leveraging Digital Influence to Drive Sales and Reputation – Online socialnetwork such as Facebook are now frequented by tens of millions., half of whom are over 35. Find out how to use these communities to your business’ advantage, expecially during rough times.
- Turning Shoppers into Buyers – In this recession the key to success will be understanding the new shopper, and the new dynamics between shopper, brand and retailer. Find out how to create ‘win-win’ shopper marketing solutions and how to turn shoppers into buyers in this recession.
- Improving Sales Force Performance – This booklet shows you how to optimize your sales force’s performance not only to save money but also to generate more profit and create competitive advantage.
- Optimizing Production Expenditure and Creative Assets – This booklet shows you how to reduce costs by creating creating efficiencies in production and creative services and, in doing so, how to create a formula that will give your organization an advantage over your competitors.
These booklets are based on Ogilvy’s experiences on what works n recession and research on best practices. It is noteworthy that Ogilvy recognizes the power of the internet in growign your business. Companies should optimize the use of blogs and social networks as medium of promoting products online.
These booklets can be donwloaded FREE. You just need to fill out a registration form and choose your location.
