As bloggers, we always want our blog to be visible to search engines. I’m sure you have implemented some Search Engine Optimization (SEO) strategies for your blog in the past.
However, there’s another way of making your blog more accessible to your target audience and that is through submission to web directories. Like the yellow pages, a web directory allows readers to browse through a list of websites listed under different categories. If you are listed in famous directories then your chances of being found is higher compared to those who did not have their blogs listed.
You should be careful in choosing the right category for your blog though. You cannot just randomly select the category. You should be listed in the category of your niche. This way, people who are searching for websites on your niche will easily find you.
The advantage of a web directory over a search engine is that they don’t rely heavily on deep linking. The link given is the link to the homepage of the website. This makes searching easier and the result more targeted.
There are a lot of user friendly and free directories for you to submit your blog. One of the most common directories is Yahoo! Directory. It’s a reliable web directory and and since it’s Yahoo! you can expect it to have thousands of visitors a day. Best of all, it’s free.
Another free web directory is the DMOZ Open Directory Project . It’s like the Wikipedia of websites. It is constructed and maintained by a global community of volunteer editors. Google, AltaVista, and AOL Search are some of the search engines using the Open Directory Project. It claims to be the “largest, most comprehensive human-edited directory of the Web.”
Increasing traffic is what we bloggers want therefore we should make use of available venues where we can promote our blogs. We should always seek for more ways to attract more readers and subscribers. Submitting your blog to free web directory will be a big help in achieving this.