The benefits of professionally designed business card to a small business can never be over emphasized. They have been around for ages but business cards are one of the most used form of advertising and marketing tools by small business owners. Here are some of the reasons why.
1. Cost Effective
Business card printing is not expensive that’s why they are preferred by small business owners on a budget.
2. Compact Size
Due to limitation in size, the information contained are only those which are really necessary – who you are, what you do and how you can be contacted. They are also convenient to bring around both for you and your target customers.
3. Targeted Audience
Business cards usually reach the target audience better than other forms of advertising. You usually give out your business cards personally or your customers can get it as walk-in clients, during trade fairs, or through referrals from existing customers. Your customers get your business card because they have a need for your product or service.
4. Builds Personal and Professional Relationship
Customers keep your business card because they want to keep in touch with you. They want to have that link to you, keeping you in their network. On your part, you would only give your card to those you want to contact you, thus a person receiving your business card would feel important.
In Japanese culture, a business cannot commence without the proper exchange of business cards. Defacing the card is a form of disrespect to the owner of the card.
5. Builds Your Brand
Business cards are meant to leave a good impression similar to a resumé. Your goal would be to have your client contact you through your business card so highlight all your best qualities in your business card. Your business card is like an identity so present yourself in the manner that you would like your customers to perceive your brand.
Over the years, small business owners whether start-up or established, have used business cards in promoting their business. Business cards are are convenient and you can play around with the design depending on your nature of business. You can never go wrong with a tried and tested formula.
image credit: http://www.sxc.hu
{ 1 comment… read it below or add one }
I totally agree with all of these.
Some people might say that having a business card is out dated but i still think it serves it’s purpose, especially when there’s still life outside online marketing.
You can very easily hand it to people during conventions, trade shows or a business meeting.